Brand foundations
What you do, who you do it for, the counties you cover, and the words you use to say it. Written down once so everything after it stays consistent.
Marketing for Irish trades
Built by a salesperson, for tradespeople.
Caolú comes from more than ten years in sales and marketing, and from getting in deep with Irish residential solar, the grants, the export rules and the way installers actually win the job — the same understanding now goes into the brand, the website and the lead engine we build for any trade. No money down, and no retainer required.
Glenn Halpin
Founder, Caolú
The story
The most technically complex sale in Irish homes, made simple.
Irish residential solar is one of the hardest things to sell well. The homeowner is making a five-figure decision and comparing three quotes. They ask about CEG export rates and want to see payback maths the same evening. Most installers are brilliant on the roof and on their own at the kitchen table, doing the survey, the quote, the follow-up and the scheduling between jobs.
Glenn Halpin spent more than ten years in sales and marketing across industries before building Caolú. He did not come up fitting panels; he came up closing complex deals and knowing what wins them. Getting in deep with Irish solar, he kept seeing the same gap: brilliant installers losing deals not on the roof, but on the quote, the follow-up and the presentation.
That gap, brilliant on the tools, losing ground on the presentation, is exactly what Caolú builds for now: a website, a brand and a lead engine that make a one-person operation look and run like a national one, without a marketing department or a back office. Solar is where that understanding runs deepest, and the same standard now extends to any trade.
Caolú Consultants. Built in Ennis, Co. Clare.
No money down
We build the assets first and show you. Not happy with the outcome? We part ways and you pay nothing.
1 week to 10 days
From first conversation to a finished, live set of marketing assets in your hands.
Your call on hosting
We host and maintain it, or you take full ownership and run it yourself.
What gets built
Everything a trade business needs to look established and get found.
Handed over as one set: one build, one handover, no retainer required.
Logo & identity
A logo that works on a van, a jacket, an invoice and a phone screen. Colours, type and the files to use them, in every format you'll be asked for.
The website
Fast, mobile-first, built page by page around the services you actually sell and the areas you actually cover — with the enquiry paths built in, not bolted on.
Domain, email & listings
Your .ie domain registered and pointed correctly, business email on your own name, and your Google Business Profile set up so local searches find you.
Handover documents
Every login, every account, every renewal date, in writing. Plain-English notes on how to update the site and what to do if something breaks.
The Caolú Booklet, included
Ireland's Trade Marketing Playbook: a how-to for every activity needed to run your own straightforward promotion — what to post, what to ask customers for, what to update, and when.
The commitment
Built for Ireland, not adapted for it.
SEAI grant figures, the way Irish homeowners actually search, county and county-town relevance, plain-English content instead of marketing filler. That local grounding goes into every site we build, solar or otherwise. When a grant figure changes, we check it. That is the whole point of work done here, for here.
Mission & vision
Why Caolú exists.
Our mission
To build Irish tradespeople a website, a brand and a lead engine that actually win work, to the same standard as the businesses ten times their size.
Our vision
To help smaller operators master how they present themselves online, so they can compete with, and beat, the larger companies increasingly trying to win on scale alone.
And it doesn't end at go-live. Once your site is up, we keep it fast, secure and reporting back to you every month, so it keeps earning its keep long after the build is done.
Want to talk it through?
Tell us about your business and what you need, and we'll come back with a clear plan and price. No money down, and no obligation.