Websites, branding and lead generation for Irish solar installers and contractors
Websites & leads for Irish contractors

Websites for tradespeople, built to win work.

Starting out, or stuck with a site that does nothing for you? We build a website, a brand and a lead engine that actually win work. Solar is where we go deepest — SEAI grants, the lot — and we build electrical, plumbing, building or any other trade to the same standard.

See the full list of trades we build for →

No money down

We build the assets first and show you. Not happy with the outcome? We part ways and you pay nothing.

1 week to 10 days

From first conversation to a finished, live set of marketing assets in your hands.

Your call on hosting

We host and maintain it, or you take full ownership and run it yourself.

The website

A site built to be found, and to convert.

Not a template. A fast, mobile-first website engineered for search, for AI answer engines, and for turning visitors into enquiries.

Found by everyone

Best-in-class SEO and AEO so you show up in Google and in AI answers when someone searches for what you do, built to pass Core Web Vitals and accessibility out of the box.

Grant or compliance pages, if you need them

For solar clients, a dedicated plain-English SEAI grant page that answers what homeowners actually search. Whatever the equivalent is for your trade, we build it in.

A lead-capture calculator, built in

Around 98% of visitors leave a site without enquiring. Add a calculator or quote tool built for your trade, and it captures those visitors as named leads, straight to your inbox. See how Lead Engines work →

Lead-capture ready

Enquiry forms wired up and working, so the people who land on your site can actually reach you, instead of leaving.

Hosting & domain included

Hosting and your domain are included for year one. We handle the technical setup so you do not have to think about it.

Mobile-first by default

Most customers find you on a phone. Your site is built for the phone first, fast and easy on any screen.

The brand

Your logo and brand, done properly.

Your logo, colours and typography set up consistently, so your business looks like a business before a customer has spoken to you.

The branding package includes

  • Logo design, 3 concepts with 2 rounds of revisions
  • A colour palette and typography that is yours
  • A brand guidelines PDF, so it stays consistent everywhere

A proper business email

  • A smart address on your own domain, like info@yourbusiness.ie
  • Pointed at the inbox you already use, so nothing changes for you
  • Contact-form enquiries land where you will actually see them
  • Set up and looked after, no technical hassle
The email

An address that matches the business.

A Gmail or Hotmail address quietly costs you trust. We give you a proper business email on your own domain and point it at the inbox you already check, so you look the part without changing how you work.

The reporting

Every month, you see exactly what it's doing.

No dashboards to log into. Once a month a plain-English report lands in your inbox: how many enquiries came in, how many people visited, where they came from, and which pages are doing the work. So you always know your site is earning its keep.

  • New enquiries, the number that matters most
  • Visitors and page views for the month
  • Where they came from, Google, direct or social
  • Your most visited pages
  • Sent automatically, nothing for you to do
Example Caolú monthly website report showing enquiries, visitors, page views, traffic sources and most visited pages
How we charge

No money down. You pay once you're happy, not before.

We build the assets first and show you the real, live result. Not happy with it? We part ways and you owe nothing. Happy to go ahead? One payment covers year one, then a small monthly from year two keeps it working and bringing you leads. See the full day-by-day process →

Once you say yes

Year one: one payment, after you've seen it

Everything you need to get live and winning work — priced once you're happy with the result.

  • No money down — nothing owed while it’s being built
  • Your website, designed and built for your trade
  • Your logo and brand, done properly
  • A business email on your own domain
  • The lead-capture tool, built in
  • Hosting and your domain, first year included

From year two

Care & Growth: a small monthly

Keeps your site fast, safe and earning, so you never have to think about it.

  • Hosting, security and software updates
  • Your small changes, handled for you
  • Your monthly performance report
  • Support on the end of an email
  • No long lock in

We keep the numbers off the page on purpose. Your price depends on what you need, so you'll see it clearly on your quote. Build your package and we'll show you.

How we compare

The same job, done properly.

Plenty of people will sell you a website. Here is the difference.

Pricing
Most providers Hidden. You have to book a call just to get a price.
Caolú Transparent. Build your package and a tailored quote lands in your inbox.
The website
Most providers A template, dropped on you and left as is.
Caolú Custom and fast, built to be found on Google and in AI answers.
Getting leads
Most providers A contact form that emails you, if people bother to fill it.
Caolú A lead-capture tool catches the visitors who would have left, as named leads straight to your inbox.
Who builds it
Most providers Outsourced, often offshore, with no feel for how your trade is sold.
Caolú A small Irish team that understands how tradespeople actually win work.
After it goes live
Most providers You are on your own, or you pay for every small change.
Caolú We handle your changes the same day, and send you a report every month.
The full picture
Most providers A website, and that is where it ends.
Caolú Website, leads, quotes and schedule, all one joined up system.
Why us

Built by the people behind this site.

We do not outsource it. The same team that built the site you're reading now builds yours, to the same standard, with an understanding of how Irish tradespeople actually win work. See our work →

Common questions

What's the real difference between ownership and Caolú-hosted?
With ownership, we hand you everything, including hosting access, and you (or whoever you choose) look after it from year two. With Caolú-hosted, we keep looking after it: hosting, security and software updates, your small changes, a monthly report. Ownership costs a bit more upfront, hosted costs less to start with a small monthly fee from year two.
Can I switch from Caolú-hosted to full ownership later?
Yes. Tell us when you're ready and we'll talk through what that looks like for your specific site.
I don't have a domain. What happens?
We register one for you as part of the Year 1 build. A domain is just your website's address (like yourbusiness.ie) — we handle the technical setup either way. If you'd like your own domain transferred into your name at any point, that's no problem, any time, free of charge.
Can I keep my existing branding, or does it have to be new?
Whatever you've already got, logo, colours, a look you like, we'll work with it. If you don't have a brand yet, or it needs a refresh, that's built into the same process.
Is there a contract or lock-in?
No long lock-in on the ongoing side. The Year 1 build is a one-off, and if you take Caolú-hosted afterwards, you can move on whenever you want.
What if I'm not happy with the design?
We build from what you tell us about the business, your photos, your brand, sites you like the look of, so it starts close to right. If something's off once you see it, tell us and we fix it before it goes live.
Do you handle Google Business Profile and reviews too?
Not part of the core build, but we're happy to point you in the right direction if you're setting one up. The website itself is built to link cleanly to wherever your reviews live.
What does "SEO and AEO optimised" actually mean here?
SEO is being found in a Google search. AEO is being found (and quoted accurately) when someone asks an AI assistant a question like 'who does solar installs in Meath' or 'best electrician website Ireland'. Both come from the same groundwork: fast pages, clear structure, and content that states facts plainly instead of burying them in marketing language.

Build your website and lead engine.

Tell us where you are and what you need, the website, the brand, the email, the lead-capture tool, and we'll come back with a clear plan and price.

Contact us