It sits on your site
A short questionnaire, branded as your business, built around the questions you already ask a customer before you quote.
Sales enablement tools
A contact form gets you a name. A Lead Engine gets you a job you can price.
70-80% of traffic bounces off a trade website without ever getting in contact. A Lead Engine gives that visitor something to do instead of leaving: a short set of questions that warms them up to the service and hands you the information to have a far more informed conversation before you ever speak.
70–80%
of the people who land on a trade website leave without ever making contact. Interested, but nothing on the page to capture them. A Lead Engine fixes that.
How it works
A short, branded questionnaire that does the warming-up for you.
It warms them up
Answering questions is easier than writing a message, so more visitors finish, and every "not sure" is allowed so nobody drops out.
It lands in your inbox
A named, qualified enquiry with enough detail to size the job and have a real conversation, straight to your inbox. No new dashboard to log into.
Worked example
What our Solar Assessment Lead Engine asks.
Our deepest experience is solar, so it's the clearest example of the pattern: a handful of short, specific questions instead of one intimidating message box.
Property & location
Type, ownership, county, town, Eircode
Roof
Material, orientation, space, shading
Energy use
Bi-monthly bill, kWh, heating type
EV, battery, timeline
Vehicle, charger, storage, budget, contact
Answering questions is easier than writing a message, so more visitors finish, and every "not sure" is allowed so nobody drops out. The enquiry lands with enough detail to size the job and check the grant route before anyone picks up the phone.
Step 3 of 10 Roof details
Which way does the main roof face?
South-facing gets the most out of an Irish roof, but east/west still works well — we'll confirm the real figure at survey.
North-east
East
South-west
West
Not sure
South
← Back Continue →
The same pattern works for any trade: a roofing survey, a rewire scope, a bathroom quote builder. We build it around the questions you already ask on the phone.
Live on a real client site, not a mockup
For the visitor — This is what a homeowner actually sees, live on strictelectrical.ie right now. About 90 seconds of questions in exchange for a straight answer.
For search — A real, working example of the exact pattern this page describes, the kind of concrete proof both visitors and answer engines trust over a claim alone.
When you build your package
Tell us what a Lead Engine should achieve for you.
If you add the lead-capture tool on the Build Your Package form, we'll ask you, in your own words, what you'd want it to achieve for your business, engaging traffic that would otherwise drop off, warming leads up, or leading to more informed conversations, and design the questions around your answer.
Lead Engine questions
Is a Lead Engine part of every website you build?
It's an optional add-on, not a requirement. Plenty of trades already have enough enquiries and just want a faster, more professional website. Add a Lead Engine only if you want to capture more of the visitors who'd otherwise leave.
Where does it live?
On your own website, branded as your business. A short questionnaire built around the questions you already ask on the phone, tailored to your trade.
What does the visitor get?
A quick, easy set of questions rather than a blank message box, and a reply that shows we were listening, plus whatever follow-up material makes sense for your trade.
How do the enquiries reach me?
Straight to your inbox as a named, qualified enquiry, with everything they told us attached. No new dashboard to log into.
What if I'm not sure what questions to ask?
That's the starting point, not a blocker. When you build your package, tell us what you'd want a Lead Engine to achieve for your business, and we design the questions around how you already qualify a job on the phone.
Qualified enquiries, not just contact details.
Tell us about your business and what you need, and we'll come back with a clear plan and price. No money down.